![]() ![]() This monitors a user browsing behavior which acts as a sample of all Internet users. Traffic and engagement are estimated from data provided by its toolbar. Ever wondered what the Alexa rank is and how it's calculated? □□Learn everything about it to strengthen your SEO strategy! Click to Tweet How Does Alexa Rank Work?Īlexa rank is calculated by combining a site’s estimated traffic as well as visitor engagement over the previous three months. ![]() It also looks at how a website is doing relative to other sites, making it a useful benchmarking KPI or for competitive analysis. It ranks literally millions of websites in order of popularity, with the lower your Alexa rank, the more popular your site is (according to Alexa at least). What is Alexa Rank? (Extended)Īlexa rank is a global ranking system (and a subsidiary company of ) that uses web traffic data to list the most popular websites. You can also check out Cloudflare Radar Domain Rankings as a replacement if you are interested in a similar tool. If you try to access the backend APIs to see a URL’s Alexa rank, the system will still return a score. However, the backend APIs and tools still seem to work. was formerly shut down (retired) on May 1st, 2022 by Amazon. ![]()
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